Browse Comments — Clean (de-noised)

AI isn’t just changing discovery, it’s compressing decision-making.

Nice metrics, its still all coming from good ol SEO best practices. 👍 All the AI stuff did is make people remember SEO 101 and clean up the online presence does so much more than people realize. ❤️🤘

Ahsan that's the behavior shift.

Peter Lisoskie Thats the facts man. Behavior, thats really all AI is doing is addressing what consumer behavior has wanted for over 10 years..JUST GIVE ME THE DAMN ANSWER!!! lol

This is such an important shift. AI search isn't only changing discovery, it's changing the decision environment people enter. Peter Lisoskie

I agree AI is influencing behavior, but I don’t think authority has shifted away from Google yet. Until basic credibility, content depth, and SEO fundamentals are strong, AI systems won’t consistently surface a brand in the first place.

Golddy marketing and purchase decisions are collapsing into an answer experience.

Fiza I absolutely agree with you. Google is massive in Google AI overview and SEO is still important - what I see is the shift in behavior but the underlying fundamentals especially in institutional neighborhoods draw from SEO, content, backlinks, and reviews.

Ryan you nailed it with your comment here - plus I burst out laughing.

AI search didn’t just scale Peter it rewired the sequence of how decisions form. When nearly a billion people interact with AI weekly, the “answer layer” becomes the first psychological touch point, not the website, not the brand, not the funnel. What you’re calling AI Answer BiasTM is real: cognitive ease, authority shortcuts, and uncertainty reduction all collapse into a single synthesized response. And once that happens, visibility isn’t earned through volume it’s earned through retrieval confidence. This is the new geopolitical layer of the internet: whoever becomes the trusted default inside AI systems becomes the default in the market. For businesses, the risk isn’t irrelevance it’s invisibility. For those who adapt, the opportunity is unprecedented.

I was getting anxiety just looking at this video ;)

You always seem to catch shifts early before everyone else starts calling them obvious. AI answers shaping decisions before the click feels a whole lot bigger than most people realize. Peter

The compression piece is what most people are still missing. It's not just that AI gives answers. It's that the brain processes those answers through every trust shortcut it has simultaneously. By the time someone reaches your website the decision may already be forming around what the AI told them two steps earlier. That's not a search problem. That's a positioning problem most companies haven't started solving yet.

What’s emerging here is less about search evolution and more about a shift in where trust is formed. If AI-generated answers are becoming the first layer of validation, then the real competition moves to structured authority signals that influence those systems before users ever reach a website.

“Just the beginning” See THE HEROES AGENTIC AI I’ve been part of this journey for the last two decades. At first, we called it signal processing. Then statistical learning. Then machine learning. Then deep learning. Then transformers. Now everyone talks about models, LLMs, and SLMs. But in reality, it has always been part of the same evolution of AI. Today’s AI models will evolve into something else tomorrow, just like every generation before them. AI is not a trend that disappears. It’s a long-term technological shift that will continue evolving for decades. And honestly, we are still only at the beginning!